Case Study: 1440 achieves over 99% inbox placement with Validity

1440 achieves >99% inbox placement with Validity

1440, a digital media publication with an email-first business model, faced the challenge of maintaining strong email deliverability as their high-volume subscriber list grew rapidly. Fluctuating inbox placement rates and a lack of detailed analytics from their email service provider threatened their revenue, which is 99% dependent on email. To build a stronger foundation, they turned to the vendor Validity for its email deliverability solutions.

By implementing Validity's suite of tools, including List Validation and the Sender Certification program, 1440 gained complete visibility into their email performance and expert support. The results were a stabilized deliverability rate, an inbox placement rate of over 99%, and a bounce rate well below the global average. They also saw an immediate 3% increase in open rates and significantly reduced email processing times, ensuring their news updates reach subscribers in a timely and reliable manner.

1440