Case Study: Lenovo increases marketing campaign ROI with Valgen

Lenovo boosts marketing ROI 18% with Valgen

Lenovo, a leading global technology company, faced the challenge of needing unbiased third-party reporting on its online media campaigns to understand customer acquisition attribution and determine the true value of its marketing spend. To address this, they turned to vendor Valgen for its Custom Predictive Modeling service.

Valgen implemented its expert matching algorithms to analyze a high volume of transactions and provide detailed performance analysis. This solution enabled Lenovo to confidently invest $1.5 million in online marketing. As a result, Valgen helped drive an 18% gain in revenue by allowing Lenovo to target the right customer segments with the right products and justify future spending with high confidence.

Lenovo