Case Study: Lenovo achieves 15–18% incremental revenue and 5X campaign attribution with Valgen

Lenovo accelerates marketing campaigns with Valgen

Lenovo, a global leader in personal technology based in Morrisville, NC, needed clearer attribution for marketing campaigns across its media platforms—specifically to understand purchase timing, product and quantity breakdowns, and to prioritize future spend. Lenovo engaged Valgen, leveraging Valgen’s campaign effectiveness reporting and expert matching algorithms to analyze high volumes of transaction data and produce unbiased, detailed performance insights.

Valgen implemented robust analytics and matching to attribute results down to product and timing, recommended the best path to invest $1.5M in marketing, and helped Lenovo target the right segments with the right products. The work drove 15%–18% gains in incremental revenue, enabled Lenovo to increase marketing spend 3X, and allowed attribution of 5X more revenues to campaigns.

Lenovo