Case Study: Cramo cuts sales prospecting time by 80% with Vainu.io

Thanks to Vainu, Cramo Saves Up to 80 % of the Time Spent on Sales Prospecting and Have Found More Than 360 New Customers

Cramo, a Helsinki-based building company with 500+ personnel, needed a better way to find and prioritize new construction customers in Finland. In early 2018, it moved away from unsystematic sales methods and chose Vainu.io to support prospecting and customer acquisition, using Company Profiles and Workflow Triggers.

With Vainu.io, Cramo’s sales team could find fitting targets more quickly and keep company information at hand. The company says it cut the time spent on sales prospecting by up to 80%, found 360 new customers in the first six months, and saw 5M€ in new customer revenue potential, including deals worth 5M euros closed by three new sales reps.

Cramo

Mikko Tervakangas

Area Sales Manager