Case Study: Labroc speeds up sales prospecting with Vainu.io

Labroc took a new approach to sales and tapped into sales intelligence

Labroc, a Finnish laboratory specializing in the analysis of concrete and contaminants, wanted a new sales process and a better way to streamline work for a small team that also handled lab work. Before using Vainu.io, prospect lists could take days to prepare and often contained outdated information, while the company also needed a solution that would fit into its customized CRM.

Labroc implemented Vainu.io to feed real-time company information into its CRM using Company Profiles, Data Updates, and Workflow Triggers. The result was faster prospecting, with the work that previously took up to 2 days now taking approximately two hours, and more than 1,000 enriched companies in the CRM. The team also gained automatic updates, easier segmentation, and more time for customer work.

Labroc

Leo Partanen

Chief Executive Officer