Case Study: Toyota Finland reduces prospecting time by 80% with Vainu.io

How Toyota Finland spends 80% less time on sales prospecting

Toyota Auto Finland used Vainu to improve B2B sales prospecting. Before adopting the platform, retail stores relied on static company lists created by the importer, and sales reps often found them outdated, duplicated, and frustrating to use.

With Vainu’s company profiles, Toyota could let retail stores prospect individually and search for target companies more precisely. The company said this cut prospecting time by up to 80% and more than doubled its cold calling hit rate, from less than 10% to about 23%.

Toyota

Jussi Granberg

Field Sales Manager