Case Study: Next One Technology finds new customers with Vainu.io

How Next One Technology uses Vainu to find new customers

Next One Technology, a software company based in Linköping, Sweden, used Vainu.io with HubSpot CRM to keep company data up to date and support sales prospecting. What started as a tool for monitoring its database expanded as the company looked for a better way to analyze its customer base and find new companies within its ideal customer profile.

With Vainu.io integrated into HubSpot, Next One Technology can sync company data directly into its CRM, avoid prospecting in Excel, and use the Vainu Map to find reference customers in the same area and segment as new prospects. The company says the integration saves time and administrative work while helping SDRs call on better material, and Vainu is now used both to analyze current customers and to prospect new ones.

Next One Technology

Lucas Rehn

CRM Manager