Case Study: Columbus enriches HubSpot CRM data and targets ideal customers with Vainu

Columbus - Customer Case Study

Columbus, an IT service and consulting company based in Ballerup, Denmark, restructured its sales organization in 2019 and needed a better way to identify companies matching its ideal customer profile, reach them with more targeted campaigns, and get useful technology and account data into HubSpot CRM. Before that change, prospecting and lead qualification took too much time and often depended on manual research and questions during calls.

Vainu helped Columbus enrich HubSpot with company data, use workflow triggers, and automate updates and alerts through Data Updates, Company Profiles, and Workflow Triggers. Columbus says the team now saves 13 hours per new campaign, has enriched 2,720 companies in HubSpot CRM, and was able to win a public tender that led to a large deal the company says would not have happened without Vainu.

Columbus

Filip Lindwall

Head of Sales for Digital Commerce