Case Study: Academic Work improves sales metrics with Vainu.io

Academic Work Optimized Its Sales Process and Improved All Metrics in Its Sales Funnel From Phone Call and Meeting Hit Rates to Conducted Meetings

Academic Work, a recruitment and staffing company for young professionals based in Helsinki, Finland, wanted to improve its sales process and support growth toward 100€ million in annual turnover by 2022. The company began using Vainu in autumn 2014, first alongside another prospecting tool, and then moved fully to Vainu for sales prospecting in Finland, Sweden, and Norway.

With Vainu and Vainu Analyzer, Academic Work improved prospecting, portfolio management, and sales alignment, and made Vainu part of onboarding for every new salesperson. The results included a 50% better hit rate from call to meetings, 25% more conducted sales meetings, 36% better hit rate from meeting to deal, 17% less time spent calling, and revenue growth of 145% over three years.

Academic Work

Jukka Pulkkinen

Head of Sales