Case Study: T-Mobile achieves deeper engagement with higher education leaders using UviaUs multi-channel ABM

T-Mobile drives 70% engagement with UviaUs

T-Mobile for Education needed to increase awareness and engagement with leaders at major educational institutions, as their brand was well-known in the consumer sector but not in the public sector. The challenge was to cut through the noise and connect with higher education executives to drive consideration. UviaUs partnered with them to address this objective.

UviaUs implemented a multi-channel campaign featuring a dimensional mailer, personalized films, an augmented reality experience, and a digital nurture sequence. This approach led to deep engagement, with 70% of the targeted institutions participating and spending over two minutes on average in the AR experience. As a result of the campaign by UviaUs, 6 out of 25 targeted institutions scheduled a follow-up meeting, demonstrating significant progress for T-Mobile in the education sector.

T-Mobile