Case Study: Co-op connects communities in lockdown with ustwo's rapid Co-operate pivot

Co-op launches community support platform in 9 days with ustwo

The Co-op, the UK's leading convenience retailer, sought to pivot its Co-operate community platform to provide crucial online support at the onset of the UK's coronavirus lockdown. The challenge was to rapidly transform the service from facilitating in-person events into a digital resource connecting those needing help with local volunteers. Vendor ustwo adapted to this urgent new brief.

ustwo reconfigured its teams and worked in an integrated partnership with the Co-op to launch the revamped platform in just nine days. The solution allowed people to sign up to offer or ask for help and provided vital online resources. Within a week of launch, the platform achieved a significant measurable impact, with thousands of people using it to request or provide support, connecting communities during a critical time.

Co-op