Case Study: Co-op gives colleagues control over shift management with ustwo’s Shifts app

Co-op boosts rota engagement to 90% with Ustwo

The Co-op faced the challenge of transforming its large business with strong principles and thousands of colleagues through digital tools. Partnering with ustwo through its Co-op Digital division, they identified a significant operational problem: managers were spending excessive time on scheduling, while 40% of colleagues called their manager each month about their shifts.

ustwo built a blended team to create an Alpha version of the Shifts app in the leanest way possible, building on legacy systems and testing in six stores. This approach, which included working in the open and incorporating constant feedback, led to a fully validated product. The solution was implemented across all 4,200 Co-op stores and 45,000 colleagues, resulting in major efficiencies, an average 90% weekly user engagement rate, and three Big Chip Awards for ustwo's work.

Co-op