Case Study: Phonebooth achieves clear, actionable product insights with UserVoice

Phonebooth Actively Solicits Feedback and Gets Clear, Actionable Results

Phonebooth is a cloud phone service for small businesses that needed a reliable way to learn which features customers would actually use and how to prioritize development. Rather than relying on a passive forum, they faced the challenge of actively soliciting representative feedback that would inform their product roadmap.

Phonebooth integrated UserVoice across email, Twitter, and directly in their product to centralize ideas, discussions, and votes. The result was a diverse cross-section of customer input, clearer prioritization of features against their roadmap, and simple, actionable guidance on what to build next—enabled by an easy-to-use widget that made feedback frictionless.

Phonebooth

Chris Moody

Social Marketing Manager