Case Study: Muddy Boots Software achieves scalable feedback management and data-driven product prioritization with UserVoice

How Muddy Boots Software maximizes developer resources by making data-driven product decisions

Muddy Boots, a Herefordshire-based mid-market supply chain SaaS company, develops the Greenlight Grower Management farm-management product used by growers and agronomists. Rapid user growth since its 2014 launch produced a flood of feedback from emails, in-app messages and support teams, creating an unwieldy backlog and risking wasted developer effort (one sprint costs roughly $20,000).

By adopting UserVoice—feedback forums, widgets, Contributor Sidebar, SmartVote polls and NPS data—the team centralized and segmented feedback, created a gate before the backlog, and prioritized requests with quantitative evidence. The outcome was a streamlined backlog, consistent status communications to voters, higher customer satisfaction and retention, and more confident, data-driven allocation of developer resources.

Muddy Boots Software

Mark Powell

Product Development Manager