Case Study: Microsoft Corporation achieves data-driven, customer-prioritized product roadmaps with UserVoice

How Microsoft Intune and System Center Configuration Manager take product feedback from concept to release and beyond

Microsoft’s Intune and System Center Configuration Manager teams, based in Redmond, WA, faced the challenge of collecting and consolidating large volumes of customer feedback across PC and mobile management products to prioritize their roadmap and validate product decisions for enterprise customers. They needed a way to surface the most important requests, understand customer context, and make data-driven choices that aligned with the company’s customer-centric priorities.

By implementing UserVoice to aggregate feedback, capture vote-based priorities, and target supporters for follow-up, the teams streamlined how ideas move from concept to release. The platform improved prioritization and validation, enabled direct customer conversations, and helped the teams consistently deliver high-priority features—strengthening trust, speeding decision-making, and aligning releases with real customer needs.

Microsoft Corporation

Mark Silvey

Engineering Manager