Case Study: Dentrix achieves customer-centric product decisions at scale with UserVoice

How Dentrix Makes Customer-Centric Product Decisions at Scale

Dentrix, a Henry Schein company and the leading dental practice management solution used by more than 35,000 practices (roughly 600,000 end users), needed a scalable way to gather and prioritize product feedback from customers and internal stakeholders. The product team found traditional methods—interviews, surveys, focus groups—hard to scale and required a system to consolidate diverse inputs and surface the most important requests.

By implementing UserVoice, Dentrix created a single community where customers and internal teams can submit ideas, vote, and be quantified by metrics like supporter counts and estimated MRR. That consolidated data now fuels the Product Core Team’s roadmap decisions, helping quantify customer impact, align work to business goals (loyalty, churn reduction), allocate limited resources more effectively, and improve overall decision making—while planning to fold in additional signals like customer spend and NPS.

Dentrix

Brad Royer

Senior Product Manager