Case Study: FullContact achieves a 710% increase in customer touch points with UserVoice

Getting Up Close and Personal How FullContact Increased Customer Interaction by 710%

FullContact, a Denver-based SaaS that consolidates and enriches address book data, needed a steady, non‑obtrusive way to collect quantifiable product feedback across the user lifecycle. Relying on inbound emails and ad‑hoc conversations missed passive users and made it difficult to prioritize and act on customer ideas.

They implemented UserVoice’s in‑app widget (Support, Instant Answers, Feedback, SmartVote, Satisfaction Ratings and Analytics) to capture, convert and analyze feedback without disrupting users. Within five months touch points rose 710%, the team used SmartVote results to reprioritize the roadmap (fast‑tracking a unified contact model and business‑card sync), saved product‑management time, and turned low‑satisfaction responses into follow‑up opportunities.

FullContact

Matt Hubbard

Product Manager