Case Study: Zenni Optical boosts checkout conversions with UserTesting

Zenni Optical boosts checkout conversions 7.25% with UserTesting

Zenni Optical, an online eyewear retailer, faced challenges with cart abandonment and needed to innovate new products and a mobile app to maintain its competitive edge. They partnered with UserTesting to integrate human insight into their development process.

Using UserTesting, Zenni conducted studies that identified the need for a guest checkout feature, which they implemented. This led to a 23% decrease in checkout exit rates and revenue that doubled projections. UserTesting also helped rapidly name products like Blokz + Tints, improve the EyeQLenz launch, and overhaul their mobile app, boosting its App Store rating to 4.9.

Zenni Optical

Justine Issavi

Director of Research