Case Study: Wise achieves 400% more page views with UserTesting

Wise boosts page views by 400% with UserTesting

Wise, a global technology company building a new way to move money internationally, hired its first qualitative researcher to better understand its customers. The challenge was to scale customer insights and integrate qualitative research into an organization that had a strong traditional focus on engineering and analytics. To achieve this, they turned to the UserTesting platform.

The solution involved using UserTesting to democratize research across the company, enabling fast access to customer insights. This empowered teams from HR to Marketing to conduct their own tests. As a result, Wise saw a 400% increase in online page views, conducted up to 30 remote tests weekly, and developed deeper empathy for its users, all while saving 43% over traditional research methods. UserTesting was instrumental in scaling their research function and driving significant business impact.

Wise