Case Study: Walmart increases online conversions with UserTesting

Walmart boosts mobile purchase revenue by 13% with UserTesting

Walmart Canada faced a challenge in improving its online customer experience and driving conversions. While the team relied heavily on quantitative data from analytics and A/B testing, they lacked the qualitative "why" behind customer behaviors. This led to a scattershot testing approach without a clear strategy, internal disagreements, and team burnout, as they struggled to determine what website improvements to prioritize next. To address this, they turned to the vendor UserTesting.

By implementing the UserTesting platform to gather frequent qualitative customer insights, the team combined this human data with their existing analytics. This solution enabled data-driven decisions focused on the most impactful website updates, improving resource allocation and internal alignment. The measurable result was a 13% increase in revenue from mobile purchases, alongside a renewed customer-centric focus for the entire team.

Walmart