Case Study: Tucows boosts hiring and brand perception with UserTesting

Tucows doubles employee hires with UserTesting

Tucows, a provider of internet services, faced a challenge in attracting top talent as its outdated brand and website failed to reflect its modern culture. With only 50% of prospects willing to apply, they turned to UserTesting to gain unbiased feedback and guide a needed rebrand.

Using the UserTesting platform, Tucows’ UX team based redesign decisions on real user insights, resolving internal debates and iterating on branding elements. The result was a dramatic improvement: positive brand associations rose from 60% to over 90%, and the company doubled its employee base within 18 months, crediting UserTesting for enabling this user-centric transformation.

Tucows