Case Study: The Philadelphia Inquirer increases checkout completion and mobile subscriptions with UserTesting

The Philadelphia Inquirer boosts mobile checkout rates by 68% with UserTesting

The Philadelphia Inquirer, a nonprofit news organization, faced declining subscription rates and the urgent need to transition to a digital-first strategy to avoid becoming a 'news desert.' To drive new signups, their Product Design Team partnered with UserTesting to redesign their end-to-end subscription flow.

Using the UserTesting platform for exploratory research and prototype testing, the team gained valuable insights that helped decrease friction, improve accessibility, and prioritize usability enhancements. This work with UserTesting led to a 24% increase in overall checkout completion rate and a significant 68% rise in mobile web checkout rates, directly attributable to the optimized and tested mobile experience.

The Philadelphia Inquirer