Case Study: TaxSlayer reduces tax preparation time with UserTesting

TaxSlayer cuts tax prep time by 79% with UserTesting

TaxSlayer, a tax preparation and financial technology company, faced a challenge with users spending too much time on its Income Form selection page, which impacted ease of use. To address this, they partnered with the vendor UserTesting to identify and implement improvements to their digital experience.

Using UserTesting's usability tests, the TaxSlayer team developed and compared new design approaches focused on scannability. The solution resulted in a massive 79% reduction in the time users spent locating a form, bringing the average task time down from 17.65 seconds to just 3.63 seconds. This efficiency gain led to a 7% year-over-year decrease in time on page and greater satisfaction for tax preparers.

TaxSlayer