Case Study: Spread Group boosts organic sales and launches new features with UserTesting

Spread Group boosts organic product sales 20% with UserTesting

Spread Group, Europe's largest made-to-order printing business, faced a challenge in understanding its US customer base due to cultural differences and the logistical difficulty of conducting in-person research overseas. They turned to UserTesting to bring their qualitative research practice online and gain human insight from American users.

The solution from UserTesting enabled Spread Group to gather rapid video feedback from target customers globally. This allowed them to analyze competitor websites to successfully launch a sticker-selling function and refine sustainability messaging based on user insights. As a result, UserTesting helped drive a nearly 20% increase in sales of organic products and supported a massive scale-up in testing, from 36 tests in the first year to 735 tests annually a decade later.

Spread Group