Case Study: Scotts Miracle-Gro boosts digital experience and research speed with UserTesting

Scotts Miracle-Gro boosts lawn care plan generation by 20% with UserTesting

Scotts Miracle-Gro, a major American manufacturer of lawn and garden products, faced the challenge of adapting to a market shift towards online shopping. To better understand their consumers and improve their digital sales channels across multiple brand websites, they partnered with the vendor UserTesting to gain faster customer insights.

By implementing UserTesting's platform, Scotts Miracle-Gro's digital team was able to rapidly test and optimize their online experiences, including e-commerce sites for newer brands like Bonnie Plants and AeroGarden. The results included a 60% faster completion of research projects, a 20% increase in users generating lawn care plans on one product page, and a projected 477% return on investment from using the UserTesting platform.

Scotts Miracle-Gro