Case Study: Sage boosts SaaS conversions and digital experience with UserTesting

Sage boosts website conversions by 22% with UserTesting

Sage, a global leader in enterprise software, faced the challenge of enhancing its digital customer experience. Its lengthy product pages, complex navigation, and unclear product benefits were hindering user engagement and leading to lower conversion rates. To address this, Sage partnered with UserTesting to gain actionable customer insights and devise impactful experimentation strategies.

Using the UserTesting Human Insight Platform and Professional Services, Sage implemented a data-driven approach. This included simplifying navigation, adding step-by-step product tours, and incorporating dynamic visuals. As a result, UserTesting helped Sage achieve significant measurable improvements, including conversion rate increases of up to 47% in some regions and an average QXscore increase across key UK pages.

Sage