Case Study: Panera Bread achieves an 18% increase in revenue per visit with UserTesting

Panera Bread boosts revenue per visit 18% with UserTesting

Panera Bread, a major bakery-café chain, faced the challenge of redesigning its outdated catering website to better serve its distinct B2B audience and create a digital experience that matched the warmth of its in-cafe service. To understand how to build a site that customers would love, they turned to the vendor UserTesting to source human insight and feedback on their new designs.

Using UserTesting to gather feedback on Figma prototypes, Panera's team identified key areas for improvement in usability and perception. This led to a complete redesign of the catering site's look, feel, and ordering functionality. The solution implemented with UserTesting resulted in a 9% year-over-year increase in conversion and an 18% year-over-year increase in revenue per visit.

Panera Bread