Case Study: NRG Energy improves ad performance and refines mascot Hugo with UserTesting

NRG Energy boosts ad performance 19% with UserTesting

NRG Energy, a major American energy provider, faced the challenge of refining its advertising campaigns for its Reliant brand to better resonate with customers before going live. They needed a way to anticipate customer perceptions and understand the strengths and weaknesses of their competitors' approaches. To achieve this, they turned to the UserTesting platform for rich and actionable consumer feedback.

Using UserTesting, NRG Energy gathered insights that led to the refinement of their mascot, Hugo, making him more approachable. The platform also helped them revise a key ad campaign, "Agent Hugo," by identifying issues with the storyline and offer comprehension before launch. This resulted in a measurable impact: the refined Agent Hugo ad performed 19% higher than a competitor's ad. UserTesting provided the human insight necessary to avoid costly mistakes and create more effective marketing.

NRG Energy