Case Study: NBCUniversal drives millions of new digital subscriptions with UserTesting

NBCUniversal drives millions of new digital subscriptions with UserTesting

NBCUniversal faced the challenge of shifting from traditional broadcast to digital media, needing to more efficiently attract, convert, and retain digital subscribers across its platforms. To validate UX hypotheses and improve user flows, they turned to the UserTesting platform.

Using UserTesting, NBCUniversal constantly iterated on its "Identity Program" and used features like Live Conversation to gather human insights. This allowed them to optimize user journeys, settle internal debates, and quickly adapt their LIVE TV offering. The solution resulted in millions of new digital subscriptions and a significant increase in the UX team's internal credibility.

NBCUniversal