Case Study: My Pup Powered by Purina boosts app engagement with UserTesting

My Pup Powered by Purina boosts app engagement 365% with UserTesting

Purina, a major pet food company, faced the challenge of enhancing its My Pup app for dog owners. Over six months, they used UserTesting's unmoderated interviews and Contributor Network to measure the brand experience, validate design decisions, and identify potential improvements, which helped them create a roadmap for new features and updates.

The solution from UserTesting provided human insights that led Purina to completely renovate the app's design and simplify its content. This resulted in a dramatically improved user experience and significant measurable impacts, including a 365% increase in app engagement, a 48% rise in active users, and a fourfold increase in engagement with the app's content library.

My Pup Powered by Purina