Case Study: Microsoft achieves faster, more customer-driven innovation with UserTesting

Microsoft speeds customer insight decisions 5X with UserTesting

Microsoft Corporation, a global technology leader, faced the challenge of shifting its historically engineering-focused culture to become more customer-centric. To drive innovation and maintain its market position, Microsoft needed a deeper understanding of its customers' unarticulated needs. The company partnered with the vendor UserTesting to scale customer empathy and gain human insight.

By implementing the UserTesting platform for remote qualitative research, Microsoft empowered its marketing, product, and research teams to learn directly from customers. The solution provided rapid feedback at scale, allowing for faster decision-making and reduced risk in product launches. This focus on empathy fueled innovation, contributed to more successful product releases, and helped Microsoft maintain its number one market leadership in multiple categories.

Microsoft Corporation