Case Study: Kimberly-Clark achieves faster global shopper insights with UserTesting

Kimberly-Clark cuts research costs 30X with UserTesting

Kimberly-Clark, a global consumer products company, needed a better way to understand shopper preferences and behaviors as digital channels became more influential. Their traditional in-person studies were unable to provide the speed, efficiency, and global scalability required. The company turned to UserTesting to find an insight solution that could rapidly test buyer perceptions and deliver a strong return on investment.

By implementing UserTesting, Kimberly-Clark was able to quickly run studies and scale human insight across the organization. This solution led to valuable discoveries that improved go-to-market strategies and user experiences. The vendor, UserTesting, delivered a 30x cost savings compared to traditional methods and provided the company with a deeper understanding of its shoppers across 175 countries.

Kimberly-Clark