Case Study: Indeed speeds product validation and boosts user-centric innovation with UserTesting

Indeed funds 34 products and launches MVPs in 3 months with UserTesting

Indeed, the world's largest job search engine, faced a challenge within its Indeed Incubator program. The teams in this product accelerator needed qualitative data to validate early-stage project ideas quickly, but their new products were too small to rely on the quantitative data the larger organization typically uses. They turned to UserTesting to get fast user feedback to inform their product ideation.

Using UserTesting’s Live Conversation and unmoderated tests, Incubator teams integrated user insights directly into their development process. This solution from UserTesting enabled teams to launch their minimum viable products within three months and fostered a highly customer-centric culture. The results were significant, with the Incubator funding 34 products and at least six evolving into successful startups within the main Indeed organization.

Indeed