Case Study: Notre Dame’s IDEA Center accelerates startup validation and revenue growth with UserTesting

IDEA Center validated 100+ market opportunities with UserTesting

The IDEA Center at the University of Notre Dame, an innovation hub for commercializing ideas, faced the challenge of testing market viability for highly technical and niche early-stage concepts. To de-risk these startups, they needed to find targeted user feedback quickly, a process made even more difficult during a global pandemic. They turned to UserTesting and its platform to address this.

By utilizing the UserTesting platform and its diverse Participant Network, the center could conduct both Live Conversations and unmoderated tests to answer critical questions about product ideas. This solution provided fast, high-quality feedback from hard-to-find demographics. The results for the IDEA Center were significant; UserTesting insights directly informed or led to the start of 27 out of 32 companies in 2019, contributing to a 584% year-over-year increase in revenue generated by their portfolio companies.

IDEA Center