Case Study: HelloFresh speeds up research insights with UserTesting

HelloFresh increases research speed by 400% with UserTesting

HelloFresh, the world's leading meal kit provider, faced a challenge in scaling its user research. As demand for insights from teams like Product and Marketing grew, its UX research team became overwhelmed with requests, which hampered their ability to deliver findings on the rapid timelines the business required.

The solution was implemented with UserTesting, which provided the ability to quickly recruit participants worldwide for unmoderated testing, including live video and app tests. As a result, HelloFresh now tests 90% of all its app and research initiatives on UserTesting. This led to a 400% increase in the speed of receiving insights and a 10x increase in research productivity, solidifying UserTesting as a critical solution for the entire business.

HelloFresh