Case Study: Freeletics accelerates user research and improves product decisions with UserTesting

Freeletics speeds user research across 160 countries with UserTesting

Freeletics, a digital fitness coaching app, needed to expand its user research to better represent its global audience. Their process of recruiting testers in parks and on social media was slow and fragmented, delaying product development. To move faster, they turned to the UserTesting platform, specifically utilizing its Live Conversation feature, to gain fast feedback.

By using UserTesting, Freeletics quickly connected with users to uncover deep insights. This allowed them to streamline recruitment, accelerate testing, and make pivotal product decisions, such as prioritizing audio over visual cues for runners. The results include a significantly faster research timeline and the ability to proactively conduct diverse tests, from A/B testing to messaging. UserTesting has enabled Freeletics to scale human insights across the company to directly impact customer metrics.

Freeletics