Case Study: FLVC boosts engagement and attendance with UserTesting

FLVC shortens Virtual College Week sessions from 60 to 30 minutes with UserTesting

The Florida Virtual Campus (FLVC) needed more actionable insights to improve its messaging to prospective students for events like its Virtual College Week. To better understand how to attract students and empower them to succeed, FLVC partnered with UserTesting.

Using UserTesting's Live Conversation studies, FLVC gathered targeted feedback from students and parents. This research led to actionable changes, including shortening session lengths and identifying new marketing channels, which resulted in increased engagement and registration for the event.

FLVC