Case Study: Expedia Group saves over seven figures a year with UserTesting

Expedia Group saves over seven figures a year with UserTesting

Expedia Group, a global travel technology company, faced a challenge in scaling its customer research. Their small research team needed a faster, more agile approach to replace slow and labor-intensive in-lab testing, especially in markets like Japan where recruiting participants was expensive and logistically difficult.

UserTesting provided a solution using its Live Conversation and Invite Network capabilities. This allowed Expedia to set up and deploy tests in minutes, receiving feedback within hours. The result was a significantly expanded research program that grew from 6 to 28 researchers and saved over seven figures annually, while also promoting a customer-centric mindset across the entire organization.

Expedia Group