Case Study: Evolution scales UX research and improves gaming experiences with UserTesting

Evolution launches 20+ UX studies per month with UserTesting

Evolution, a leading global B2B provider of live online casino gaming, faced the challenge of decentralised and ad-hoc user feedback that increased support costs and hindered its mission to deliver games players love. As the company's first and only UX researcher, Anete Serečenko needed a robust platform to centralize the research function and make player experience a differentiator, leading them to partner with UserTesting.

By implementing UserTesting's platform with its built-in global recruitment and unmoderated study capabilities, Evolution quickly scaled its UX research. The solution empowered stakeholders across the business with high-quality insights and session recordings, fostering greater empathy for the user. This resulted in over 200 product enhancements and the launch of 20+ studies per month, helping Evolution stay at the forefront of innovation and ultimately drive game sales.

Evolution