Case Study: Eccentric Engine boosts car-buying conversions with UserTesting

Eccentric Engine boosts car-buying conversions 5x with UserTesting

Eccentric Engine, a small automotive technology company, sought to improve the car buying experience with its 3D visualization software. Their challenge was to evaluate and optimize the end-user journey to ensure customers could intuitively navigate from 2D websites into an immersive 3D showroom, ultimately improving the purchase process for OEMs and dealerships. They partnered with UserTesting to conduct a comprehensive audit of their platform.

Using the UserTesting platform, Eccentric Engine observed real user interactions and identified key friction points, such as difficulty navigating 3D spaces and a confusing login workflow. Based on these insights, they redesigned the software to be more intuitive, added effective tutorials, and changed the profile creation flow. With UserTesting, Eccentric Engine achieved a 30% increase in customer interactions from a new tutorial and a 5x increase in customers completing online purchase forms.

Eccentric Engine