Case Study: Deliveroo achieves faster product decisions and remote research insights with UserTesting

Deliveroo gets clear product decisions in less than a day with UserTesting

Deliveroo, an online food delivery company, faced the challenge of needing to quickly adapt to shifting consumer behaviors during the COVID-19 pandemic. They needed to gain fast, reliable, and remote customer insights across their global markets to make strategic decisions and stay competitive, but their research team was at full capacity. They turned to the UserTesting platform to empower their designers and gain these crucial human insights.

By implementing UserTesting, Deliveroo empowered its design team to launch their own tests, which streamlined research and freed the core team for strategic projects. The solution provided fast feedback, such as enabling the team to confidently decide on a new product feature name within days. UserTesting allowed Deliveroo to maintain high-quality research and productivity, with the team now launching three to four tests weekly to support the company's growth.

Deliveroo