Case Study: Deezer boosts user engagement and refines Flow Moods with UserTesting

Deezer launches Flow Moods for 1 million listeners with UserTesting

Deezer, a music streaming service, faced the challenge of differentiating its platform in a competitive market where services have similar catalogs and interfaces. Their key differentiator, the Flow feature, needed to evolve into a more personalized experience based on user moods using AI. To innovate, they needed to understand how listeners select music based on their emotions.

Using the UserTesting platform, Deezer conducted exploratory studies and tested mobile prototypes with users globally. This iterative testing allowed them to quickly refine the design and functionality of their new Flow Moods feature. As a result, the new AI-powered feature was adopted by one million users in its first month. UserTesting helped Deezer achieve a 35% higher amount listened from Flow Moods users compared to non-users, significantly increasing engagement and customer loyalty.

Deezer