Case Study: Chico's improves the digital customer journey with UserTesting

Chico's increases repeat purchases with UserTesting

Chico's, a fashion retailer, needed to gather fast and reliable customer insights to perfect its online experience during a major back-end technology upgrade. The company required a tool to help its design team quickly understand the customer perspective in order to drive online sales and ensure a strong return on its investment. Chico's turned to UserTesting for a solution.

By implementing UserTesting's unmoderated tests, Chico's design team quickly gathered qualitative feedback to inform key decisions about the online user experience. This allowed the company to significantly reduce UX design planning and turnaround time, virtually eliminating unnecessary development hours. UserTesting helped Chico's improve the digital customer journey, which ultimately increased customer satisfaction and repeat purchases, positively impacting sales revenue.

Chico's