Case Study: Cathay achieves faster design validation and lower testing costs with UserTesting

Cathay cuts A/B testing costs by 77% with UserTesting

Cathay, a premium travel lifestyle brand, sought to move beyond traditional metrics and gain a deeper understanding of customer behavior and emotion to design superior digital experiences. To achieve this, the company needed a way to quickly gather insights, validate ideas early, and align teams around customer needs, prompting them to turn to the UserTesting platform.

By integrating UserTesting across its product, design, and research teams, Cathay embedded real user feedback into every development stage. This solution enabled faster design validation, optimized their AI chatbot to save over 1,000 agent hours, and reduced A/B testing costs by 77%. UserTesting helped Cathay foster a customer-centric culture, driving innovation and ensuring the customer is at the core of every decision.

Cathay