Case Study: Canva achieves greater user confidence and 60M active users with UserTesting

Canva grows to 60 million monthly active users with UserTesting

Canva, an online graphic design platform, faced the challenge of making design accessible to non-designers who found traditional tools intimidating. Users lacked confidence, struggled with the platform, and held the belief that they were not creative enough. To understand these user barriers, Canva engaged UserTesting to conduct exploratory research and gather human insights into the user experience.

Using the UserTesting platform, Canva gained insights that drove them to optimize their user onboarding with a focus on the emotional journey. They created an introductory video and interactive challenges to build user confidence and demonstrate ease of use. This solution, powered by UserTesting's feedback, helped Canva grow to over 60 million monthly active users and collect over 16,000 customer experience narratives, which directly influenced product improvements and contributed to the company's $40 billion valuation.

Canva