Case Study: BRP boosts conversions and user engagement with UserTesting

BRP boosts conversion 30% with UserTesting

BRP, a global leader in powersports vehicles, faced the challenge of creating lifestyle-driven digital experiences to match its high-performance products. To fuel growth and increase customer engagement, the company needed to build a new digital framework that was both scalable and customer-focused. BRP partnered with Adobe Consulting Services to address this challenge.

Adobe Consulting utilized the UserTesting Human Insights Platform to conduct qualitative studies, validating hypotheses and uncovering customer pain points. This solution provided continuous feedback from target audiences, reducing risk and increasing stakeholder confidence. As a result, BRP achieved a 30% average increase in conversion rates across its entire portfolio and accelerated its content creation process, enabling the successful rollout of the new digital experience to all its brands.

BRP