Case Study: Betway achieves 600% more app downloads with UserTesting

Betway boosts app downloads by 600% with UserTesting

The Betway Group, a global online gambling company, faced a challenge in increasing Android app downloads in key emerging markets. Despite internal testing, their team, led by Customer Experience Strategist Jeremy Coutts, could not identify why customers were hesitant to download the app, which was crucial as app users have a better experience than mobile web users. To understand this barrier, Betway turned to UserTesting to gain direct human insight from their customers.

Using the UserTesting platform, Betway gathered feedback that revealed key issues, including overly technical language and security concerns caused by pop-up messages. Based on these insights, they created a new, simplified landing page that addressed these problems directly. This solution from UserTesting led to a 600% increase in app downloads across the two targeted regions and a 25% rise in customers opting into push notifications.

Betway Group