Case Study: Banco Sabadell accelerates digital banking UX with UserTesting

Banco Sabadell boosts digital launch speed by 50% with UserTesting

Banco Sabadell, the fourth-largest Spanish banking group, faced the dual challenge of digitizing existing processes and creating entirely new digital banking products. To uphold its history of digital innovation and become the Spanish bank with the best customer experiences, it partnered with UserTesting. The bank needed a way to objectively measure the quality of its digital experiences before launch.

Using the UserTesting platform, Banco Sabadell implemented a rigorous testing process, running over 500 tests to validate designs with real customers. The solution centered on the UserTesting QXscore metric, with a mandatory minimum score of 85 required for any project to proceed. This data-driven approach resulted in a 50% increase in the speed of bringing projects to market and allowed the bank to successfully launch a new online account signup process that now acquires over half of all new customers.

Banco Sabadell