Case Study: AWS strengthens customer experience and accelerates AI product development with UserTesting

AWS improves AI product testing over two years with UserTesting

Amazon Web Services (AWS) works with UserTesting to bring their customer obsession principle to life. AWS needed to make high-quality, data-informed decisions about product development for its diverse global customer base, ensuring new cloud functions and tools would meet user needs before launch.

By partnering with UserTesting, AWS integrated continuous customer feedback into their process. This solution enabled cross-functional teams to conduct rapid research, from concept testing to prototype evaluation. Specific outcomes included optimizing the AWS Pricing Calculator for greater cost transparency and developing an effective user dashboard for the AI-powered Amazon Kendra search tool, directly addressing customer pain points uncovered through UserTesting.

Amazon Web Services (AWS)