Case Study: Atom bank improves digital banking experiences and boosts app ratings with UserTesting

Atom Bank boosts customer growth 96% with UserTesting

Atom Bank, a UK-based digital-only bank, faced the challenge of gathering sufficient customer insights during its product development lifecycle. This lack of direct feedback led to internal debates and a backlog for its design and development teams as they worked to meet evolving customer needs for their digital services. To address this, they turned to UserTesting to implement a more human-centric approach.

By utilizing the UserTesting platform and its Contributor Network, Atom Bank adopted a strategy to test early and often with both existing and potential customers. This solution provided the high-quality feedback needed to validate assumptions and prioritize products. The results were significant: customer growth increased by 96%, deposits grew to nearly £6 billion, and its app store ratings improved to 4.8 out of 5, solidifying its reputation for award-winning customer service.

Atom Bank